“One of the central arguments in Benjamin’s text is that the primary function of mechanical and technical reproduction was to reduce the size and scale of the object depicted. This reduction was to give the contemporary viewer the courage to stand confidently before historic works of art so that the reproduced image – unlike the cult image – would no longer be experienced as an overwhelming power.”
Benjamin H.D. Buchloh wrote this paragraph in his article Warburg’s Paragon? The End of Collage and Photomontage in Postwar Europe for the exhibition Deep Storage: Collecting, Storing, and Archiving in Art in late 90s. It strikes me so fundamentally and this is exactly what I was trying to investigate and experiment in my show R for Replicant by displaying 1/5 scaled down, black-and-white reproduction pictures along side the original work. Which one is more familary to the viewer? The orignial work or the image reproduction? Obvisouly, “the reproduced image” has become “the cult image” and are being “experienced as an overwhelming power” today.
旧金山的大雨下得没完没了。
我好害怕。
I will participate this event with my teacher and colleague at SFMoMA. Getting excited!
Here is the link of the event.
Here is the article: Riot Show : Some Notes on the Archive by Julian Myers